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API Field Reference: Metrics

A metric is a calculated value, based on the requested dimensions. The value of a metric is always numeric.

There are 3 types of metrics in Angelfish: visit, pageview, and hit.

 

Visit Metrics


Visit-level metrics are calculated for the visit-level dimension(s) requested.

Metric Description
avgengagementtime totalvisittime / visits
bouncerate bounces / visits
bounces The number of visits that had only 1 pageview.
convertingvisits The number of visits that had at least one goal conversion.
goalconversionrate convertingvisits / visits
goalconversionrate:{N} The goalconversionrate for a specific goal number. Replace {N} with the desired goal number.
goalconversions The total number of goal conversions that occurred for visits in the specified timeframe.
goalconversions:{N} The total number of goal conversion for a specific goal number that occurred for visits in the specified timeframe. Replace {N} with the desired goal number.
goalvalues The total goal value (SUM) for all goal conversions that occurred for visits in the specified timeframe.
goalvalues:{N} The total goal value (SUM) for all goal conversions for a specific goal number that occurred for visits in the specified timeframe. Replace {N} with the desired goal number.
pageviews The number of pageviews for visits in the specified timeframe.
totalvisittime The total length of all visits in the specified timeframe.
uniquepageviews The number of unique pageviews in visits in the specified timeframe. The same page viewed twice in a visit will only count once.
uniquevisitors The number of unique/distinct visitors responsible for the visits in the specified timeframe.
visits The number of visits in the specified timeframe.

 

 

Pageview Metrics


Pageview-level metrics are calculated on pageview-level dimension(s).

Metric Description
avgtimeonpage totaltimeonpage / Number of pageviews. (excludes bounces & exits)
bouncerate bounces / uniquepageviews
bounces The number of visits in which the page was the ONLY page viewed.
exits The number of visits in which the page was the last page viewed.
landingpage The number of visits in which the page was the first page viewed.
pageviews The number of total times the given page was viewed.
totaltimeonpage The total time the page was viewed in all visits (SUM of all pages with data)
uniquepageviews The number of visits in which the page was viewed.

 

 

Hit Metrics


A hit-level metric is calculated on hit-level dimension(s).

Metric Description
bytes The total number of transferred bytes the dimension combination is responsible for.
bytes The total number of transferred bytes the dimension combination is responsible for.
downloadbytes Downloads: the total number of transferred bytes for the download file.
downloadhits Downloads: the total number of times the download file was requested.
downloadkilobytes Downloads: the total number of transferred kilobytes for the download file.
hits The total number of lines in which the dimension occurred in the log file.
kilobytes The total number of transferred kilobytes.
leechbytes Stolen Bandwidth: the total number of transferred bytes for the hotlinked file.
leechhits Stolen Bandwidth: the total number of times the hotlinked file was requested.
leechkilobytes Stolen Bandwidth: the total number of transferred kilobytes.
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